Create Music Group, that LA-based digital giant, just bought a UK dance music label called Cr2 Holdings. The deal folds Cr2 Records, its publishing arm, and a sample platform into CMG's expanding electronic music portfolio. Cr2 founder Mark Brown will stay on as president, working from London.
CMG is basically giving them a massive boost with cash, tech, and global distribution. Cr2 has a long history with major DJs like David Guetta and Avicii, charting hits internationally. CMG's leadership says they're backing Brown's vision to find and develop new talent in the dance scene.
This is part of a bigger shopping spree for CMG. They recently picked up catalogs from deadmau5 and other electronic labels, plus formed joint ventures with...