Jumia struck a major deal with Mirakl that could change African online shopping forever. The e-commerce giant launched Mirakl Ads across its platform to help sellers make more money from advertising. This partnership gives both big brands and small sellers powerful tools to boost their sales. The retail media industry keeps growing fast and should hit $204 billion within three years. Jumia wants to grab a piece of this massive money-making opportunity.
The company rolled out the new advertising system in just two months across nine African countries. Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco, and Ivory Coast all gained access to these advanced marketing tools. Sellers can create smarter campaigns that reach the...