Apple broke its losing streak in China after two tough years of falling iPhone sales. The tech giant saw an 8 percent jump in sales between April and June compared to the same months last year. This marks the first time Apple gained ground in the Chinese market since mid-2023. The company used steep price cuts and government help to win back customers. Chinese shoppers snapped up iPhones during the big 618 shopping event.
Major online stores like JD.com and Tmall slashed iPhone 16 prices by 2,530 yuan, saving buyers about 351 dollars. Apple sweetened the deal with better trade-in offers for old phones. The government chipped in with subsidies up to 500 yuan for cheaper devices. Even Mac computers got discounts of 2,000 yuan under these...