Officials are pushing young people to become hype men for cultural exchange. A government deputy minister stated that youth should act as ambassadors to advance relations with China through innovation and heritage. Emily Jesaya from the Sports Ministry emphasized leveraging intangible cultural assets like the Jerusarema Mbende dance, a UNESCO-recognized tradition, to boost tourism.
She suggested youth-led festivals and tech collaborations could strengthen ties. The initiative aligns with a designated period focusing on people-to-people exchanges between Africa and China. Jesaya argued that cultural diplomacy moves beyond pure economic partnership, fostering mutual understanding and respect.
Heritage sites were also highlighted as...