Google has rolled out its groundbreaking AI Overviews feature across nine European countries, sending ripples through the digital marketing and tourism industries. Civitatis, a powerhouse platform for Spanish-language tours and activities, dove deep into analyzing how this innovation might shake up organic search traffic.
Raúl Valencia, the company's VP of CRO & SEO, sees a major shift brewing. Google's new AI will start answering user queries directly, potentially cutting website traffic dramatically. For tourism businesses, this represents both a massive challenge and an exciting opportunity to reinvent their digital strategies.
Millions of travelers rely on Google to plan trips and book experiences. With AI Overviews, users can now...