Sixty young creative pros packed a room buzzing with energy and slight jitters. They arrived Saturday morning ready for the Cannes Young Lions Competitions kickoff. This big event runs for two days at EABL headquarters, starting today and finishing on March 9, 2025. These talented young people feel both nervous and excited about showing their skills globally.
Some felt thrilled just being picked. Others saw this chance to stretch their abilities and develop. Francis Kimathi competes in the digital group, caring as much about learning as winning. He loves online platforms, campaigns, and gaming, entering with mixed feelings. "I'm a bit nervous, but I'm okay," he shared. "Aiming to put my best foot forward. Honestly, I just want to have...