The Gambia climbed two spots higher on the global soft power chart for 2025. Brand Finance, a top UK accounting firm, placed this small African nation at position 156 out of 193 countries. Last year, The Gambia sat at spot 158 but improved its score to 27 points this time around. The company measures how well countries can persuade others without using force.
Brand Finance looks at many factors when ranking countries. These include how familiar people feel with a nation, its business climate, educational systems, cultural heritage, and government quality. The firm has tracked the strongest national brands for twenty years and serves as the leading expert on brand strategy worldwide. Their yearly studies help show which countries have...