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Message: [QUOTE="Queen, post: 84855, member: 27"] Esports rivals turned collaborators just went full streetwear, because winning tournaments was apparently not enough. What just escalated [LIST] [*]100 Thieves and Crazy Raccoon expanded their partnership beyond competition. [*]What started as shared esports ambitions now spills into fashion and lifestyle. [*]The collaboration officially crossed from servers to closets. [/LIST] How this partnership started [LIST] [*]Early January kicked off a joint competitive push. [*]Both organizations merged players and resources for the Apex Legends circuit. [*]The shared roster competed as 100 Thieves Crazy Raccoon, also known as Crazy Thieves. [/LIST] Where competition came first [LIST] [*]The focus initially stayed locked on tournament prep. [*]The team debuted together at the Apex Legends Global Series World Championship. [*]Sapporo became the proving ground before anything else evolved. [/LIST] Why fashion entered the chat [LIST] [*]A few weeks in, the collaboration felt bigger than match results. [*]Lifestyle and culture came into focus alongside competition. [*]Apparel became the next logical extension of the partnership. [/LIST] What the new collection includes [LIST] [*]The 100 Thieves x Crazy Raccoon 26 collection officially launched. [*]Jackets, hoodies, T-shirts, mesh jerseys, thermals, and accessories made the cut. [*]Co-branded designs blend esports identity with streetwear energy. [/LIST] How leadership framed the move [LIST] [*]Joseph Jang positioned the partnership as a natural evolution. [*]Competitive excellence and culture-first values were emphasized together. [*]The ALGS roster partnership was framed as the starting point, not the finish line. [/LIST] When and where fans can buy [LIST] [*]Online sales go live January 22, 2026, through 100Thieves.com. [*]Japan gets an in-person release at the Crazy Raccoon Store pop-up. [*]The pop-up runs January 23 through January 25 in Shibuya. [*]Doors stay open daily from 12 PM to 7 PM JST. [/LIST] The bigger partnership picture [LIST] [*]100 Thieves stacked major partnerships throughout 2025. [*]A deal with Roobet marked a return to Counter-Strike tournaments. [*]A previous apparel drop landed with The Pokémon Company International. [*]The Pokémon plus 100 Thieves 25 collection set the tone for culture-driven collabs. [/LIST] [/QUOTE]

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