Esports rivals turned collaborators just went full streetwear, because winning tournaments was apparently not enough.
What just escalated
What just escalated
- 100 Thieves and Crazy Raccoon expanded their partnership beyond competition.
- What started as shared esports ambitions now spills into fashion and lifestyle.
- The collaboration officially crossed from servers to closets.
- Early January kicked off a joint competitive push.
- Both organizations merged players and resources for the Apex Legends circuit.
- The shared roster competed as 100 Thieves Crazy Raccoon, also known as Crazy Thieves.
- The focus initially stayed locked on tournament prep.
- The team debuted together at the Apex Legends Global Series World Championship.
- Sapporo became the proving ground before anything else evolved.
- A few weeks in, the collaboration felt bigger than match results.
- Lifestyle and culture came into focus alongside competition.
- Apparel became the next logical extension of the partnership.
- The 100 Thieves x Crazy Raccoon 26 collection officially launched.
- Jackets, hoodies, T-shirts, mesh jerseys, thermals, and accessories made the cut.
- Co-branded designs blend esports identity with streetwear energy.
- Joseph Jang positioned the partnership as a natural evolution.
- Competitive excellence and culture-first values were emphasized together.
- The ALGS roster partnership was framed as the starting point, not the finish line.
- Online sales go live January 22, 2026, through 100Thieves.com.
- Japan gets an in-person release at the Crazy Raccoon Store pop-up.
- The pop-up runs January 23 through January 25 in Shibuya.
- Doors stay open daily from 12 PM to 7 PM JST.
- 100 Thieves stacked major partnerships throughout 2025.
- A deal with Roobet marked a return to Counter-Strike tournaments.
- A previous apparel drop landed with The Pokémon Company International.
- The Pokémon plus 100 Thieves 25 collection set the tone for culture-driven collabs.
