Amazon dropped a new Fire TV thing where you can tell Alexa Plus to find specific movie scenes just by describing them out loud, and it actually jumps right to that moment instead of making you scrub through the whole film. The system uses Amazon Nova and Anthropic Claude to figure out what you mean when you describe character names, quotes, or whatever action is happening in the scene you want.
Right now, it only works with thousands of Prime Video movies you either bought, rented, or can watch through Prime membership, and TV show support is apparently coming later. The whole setup builds on their X-Ray feature but adds AI to understand the weird ways people actually describe scenes they barely remember.
This feels like the kind of move that could make Netflix and Disney+ look ancient if they don't build something similar, since finding specific clips has always been annoying enough that people just go to YouTube instead.
Right now, it only works with thousands of Prime Video movies you either bought, rented, or can watch through Prime membership, and TV show support is apparently coming later. The whole setup builds on their X-Ray feature but adds AI to understand the weird ways people actually describe scenes they barely remember.
This feels like the kind of move that could make Netflix and Disney+ look ancient if they don't build something similar, since finding specific clips has always been annoying enough that people just go to YouTube instead.
