Apple wants to make cheaper Vision headsets after the expensive Vision Pro sold poorly. The company might launch Vision Air later this year with MacBook Pro models. Mark Gurman writes Apple might release it by early 2026 at the latest. Apple continues developing two new models despite the weak sales of the first version. One model will cost less with a lighter design, and another will connect to Mac computers.
The company rushes to create more affordable options for customers. They originally planned to showcase advanced technology with Vision Pro before making cheaper versions. Apple hoped developers would build apps using the headset's mixed reality features. The company must decide if Vision Air replaces the Pro model or serves as a cheaper alternative. Even with lower pricing, experts think Apple will charge more than $1,500 for Vision Air.
The company rushes to create more affordable options for customers. They originally planned to showcase advanced technology with Vision Pro before making cheaper versions. Apple hoped developers would build apps using the headset's mixed reality features. The company must decide if Vision Air replaces the Pro model or serves as a cheaper alternative. Even with lower pricing, experts think Apple will charge more than $1,500 for Vision Air.