Arizona State University and Gen.G partner for careers

A new university-esports pipeline pairs Arizona State University with Gen.G to convert gaming passion into actual career pathways for students.

ASU and Gen.G lock in a partnership

• Arizona State University and Gen.G announced a collaboration focused on esports career development.
• Financial details of the deal were not publicly disclosed.
• Students get hands-on exposure to esports operations, media production, and marketing.
• Gen.G CEO Arnold Hur is joining ASU as a Professor of Practice to embed industry knowledge directly.

Summer camp anchors the practical side

• Gen.G is co-leading the Gaming Career Summer Camp at ASU's LA location.
• Four weekly modules cover lessons, industry guest speakers, and a capstone project.
• Gen.G's Global Academy in Seoul serves as the blueprint for this academic model.
• That Seoul program has become the largest gaming-focused high school academy worldwide.

Gen.G's global reach keeps expanding

• A separate initiative with Astra Creatives Ghana LBG targets West African esports talent development.
• The Ghanaian program is built for professionals and fans looking to grow in the space.
• Gen.G operates across both American and Korean esports ecosystems.