AudioSalad taps ex-Domino exec Björn Sandberg for marketing lead

AudioSalad hires a streaming vet to supercharge artist campaigns right when indie distribution heats up.

Björn Sandberg's appointment

• Björn Sandberg becomes the first Head of Commercial Marketing.
• He leads artist and label audience growth efforts.
• Sandberg reports straight to CEO Iain Catling from London.
• The role focuses on streaming strategy tools for clients.

Sandberg's career path

• He ran global streaming marketing at Domino Records.
• Campaigns covered Arctic Monkeys plus Wet Leg hits.
• Earlier gigs included FUGA and Thrill Jockey Records.
• Glasgow roots started with A&R scouting and artist management.

Iain Catling's praise

• Catling calls Sandberg a perfect fit for complex markets.
• His expertise boosts AudioSalad's distribution strength.
• The company keeps building top services for creators.
• Sandberg shares a passion for empowering indie artists.

AudioSalad background

• New York-based operates in Los Angeles, London, and Tokyo.
• Services handle content analytics, delivery, and distribution.
• Clients feature ATO Records and Stones Throw.
• SESAC Music Group bought it back in 2023.