AWS Powers Instant Game Streaming with GameLift Streams

Amazon Web Services, an Amazon company, just announced a new service called Amazon GameLift Streams. It's a fully managed service that lets game developers stream high-quality, responsive games right to players' web browsers on almost any device. Developers don't have to worry about changing their game code for streaming or building their streaming setup. People all over the world can start playing these games in a few seconds instead of waiting a long time to download them. This new streaming service is part of Amazon GameLift, which helps developers make and deliver really popular games.

Chris Lee from AWS said they already support a ton of people playing games running on AWS each month. He mentioned that AWS has been helping the gaming industry for a long time with stuff like game development, making content, getting players, and personalizing games. Chris thinks Amazon GameLift Streams will help game companies reach more players in new ways and make more money.

The cool thing is that developers can upload their games to special computers in the cloud and start streaming super fast without having to change their game code much at all. They can stream all kinds of games to PCs, phones, tablets, smart TVs, or anything with a certain kind of browser. Since it uses Amazon's huge network, the games can stream in high definition at 60 frames per second with only a few seconds of delay.

Developers have several options for the streaming computers they use, so they can pick the best price-performance combination. They can stream from six different places around the world to keep the games running smoothly for players everywhere. They can easily adjust the number of streaming computers they're using, so they only pay for what they need based on the number of people playing.

Some big names are already using Amazon GameLift Streams, like Bandai Namco, Jackbox Games, Ludeo, and Xsolla. It makes it really simple for developers to start streaming without spending a ton of money on setup and coding. They just upload their games to AWS, pick how much streaming power they need in different places, and hook it up to their existing login systems and stores, or make new stuff like playable demos. They can keep an eye on the streams and usage in the AWS dashboard and smoothly increase the streaming computers around the world to reach more players with games that respond quickly. The developers can automatically change how many computers they're using to match how many people are playing, pick from different computer setups to get the best bang for their buck and count on AWS's security to keep their games safe.

It works with Windows, Linux, and Proton, so developers don't have to rebuild their games like they do with other streaming services. It supports all the major browsers, so it works with all the newest gadgets people are using to play.

Jackbox Games has made a bunch of really popular party games over the last ten years, like Quiplash, Trivia Murder Party, Fibbage, and Quixort. While these games have a big fan base on normal gaming platforms like PCs and consoles, Jackbox wants to reach even more people who love party games but might not be hardcore gamers. With Amazon GameLift Streams, Jackbox can let people play the full games on smart TVs or other devices when they're hanging out together. This new streaming setup will also let Jackbox make money in new ways and add features that weren't really possible before, which will make players all over the world happy.

Amazon GameLift Streams lets developers create their own game streaming services, stores, or subscription deals to connect with players directly. By letting people play new games right away from game launchers, influencer videos, web browsers, and smart TVs, developers can get people pumped for new games and make old games popular again.

Xsolla is a big video game commerce company that's teaming up with AWS and using Amazon GameLift Streams for its Xsolla Cloud Gaming service. Xsolla's service lets game developers deliver high-quality PC and mobile games straight to browsers. Players can pay as they go. By using Amazon GameLift Streams, Xsolla can make its cloud gaming service even better without having to build its streaming setup. This lets them grow the service, integrate it with other platforms, add cool features like a virtual gamepad, and offer different pricing options.

With Amazon GameLift Streams, game developers can get more fans by offering demos that people can play in a few seconds on websites, in ads, or during live streams from influencers. This lets potential players jump right into the games, which helps create buzz and get people to play. Game companies can also put playable demos in existing game stores, so people can play while the full game they bought is downloading.

Ludeo is doing something really new by letting people instantly play the best parts of games to discover new ones. Amazon GameLift Streams has been super important for bringing Ludeo's technology to the growing audience of gamers all over the world, including on YouTube, X, Reddit, and Steam. Ludeo recently ran a Hitman World of Assassination campaign on YouTube with playable demos powered by Amazon GameLift Streams. The demos got five times more engagement than normal campaigns with just videos or pictures. 20% of the people who played the demo went on to buy the game, which shows how powerful it is to let people actually play the game.

Amazon GameLift Streams also helps game developers test their games faster and cheaper, with less risk of people stealing their code. Developers can get feedback on new stuff, features, and ways to play from their testers and biggest fans without losing control of their game code. Instead of making testers spend hours over and over again downloading and installing the game, developers can securely send out test versions that testers can stream. This makes testing a lot quicker and more efficient. The test versions get to the testers faster, so the whole testing process speeds up. Streaming the test versions also means there's less chance of someone stealing the code since the testers aren't actually installing the game on their computers.

Game companies can also use Amazon GameLift Streams to stream virtual worlds based on their game universes and characters. These experiences let players, fans, and customers on any device instantly connect with the brands in new ways, opening up new possibilities for interactive marketing and fan engagement.

Bandai Namco Entertainment, a big game publisher in Japan, is using Amazon GameLift Streams to stream a metaverse platform for fans of its Gundam franchise. Fans can access the platform's interactive stuff and 3D graphics from regular PCs, so they don't need fancy gaming hardware. They can explore the virtual world, join live virtual events, buy exclusive merch from virtual shops, play mini-games, and chat with other fans in real time. By using Amazon GameLift Streams, Bandai Namco Entertainment will keep coming up with cool experiences for its metaverse platform.

Amazon GameLift Streams is a new part of the Amazon GameLift service, which helps developers make and deliver really popular games. Amazon GameLift also includes Amazon GameLift Servers, which big developers like Ubisoft, Zynga, WB Games, and Meta are already using. It's been tested and can handle up to 100 million people playing a single game at the same time.
 

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