Buy Zimbabwe Appoints New Interim Chairman and CEO.
Buy Zimbabwe has named Munyaradzi Hwengwere as its interim chairman and CEO. The group has existed for 13 years and promotes local products and services.
Hwengwere's appointment starts a major change for Buy Zimbabwe. The organization wants to adapt to new market trends. It aims to help entrepreneurs and innovators who struggle to reach buyers.
Alois Burutsa was the general manager. He will become a marketing and sales consultant.
Buy Zimbabwe has hired researchers to study what consumers like. They will examine new and old brands. Many new products have been launched recently, created by young business owners, women, and small companies.
"These inventors need support to access markets and grow the economy," Buy Zimbabwe said. "We realized we must transform our organization."
The group said it remains committed to creating jobs and wealth. It also wants to promote national pride. Many companies and products use its logo.
Since Buy Zimbabwe began, local products have claimed more store shelf space. This space has increased from 10% to over 50% for most items.
However, the "buy local" campaign may be losing steam. Smuggling has brought cheap foreign goods into stores, making it harder for domestic products to compete.
The government is trying to stop smuggling. Officials are searching for homes and shops. This week, they also passed new rules. Dealers must now prove they paid duties on certain items by showing receipts.
Buy Zimbabwe has named Munyaradzi Hwengwere as its interim chairman and CEO. The group has existed for 13 years and promotes local products and services.
Hwengwere's appointment starts a major change for Buy Zimbabwe. The organization wants to adapt to new market trends. It aims to help entrepreneurs and innovators who struggle to reach buyers.
Alois Burutsa was the general manager. He will become a marketing and sales consultant.
Buy Zimbabwe has hired researchers to study what consumers like. They will examine new and old brands. Many new products have been launched recently, created by young business owners, women, and small companies.
"These inventors need support to access markets and grow the economy," Buy Zimbabwe said. "We realized we must transform our organization."
The group said it remains committed to creating jobs and wealth. It also wants to promote national pride. Many companies and products use its logo.
Since Buy Zimbabwe began, local products have claimed more store shelf space. This space has increased from 10% to over 50% for most items.
However, the "buy local" campaign may be losing steam. Smuggling has brought cheap foreign goods into stores, making it harder for domestic products to compete.
The government is trying to stop smuggling. Officials are searching for homes and shops. This week, they also passed new rules. Dealers must now prove they paid duties on certain items by showing receipts.
