Dubai SME teamed up with Google to run a pilot program that gives 10 Emirati-owned small businesses free access to premium digital marketing tools, ad credits, and mentorship from both companies. Ahmad Alroom Almheiri from Dubai SME and Martin Roeske from Google announced the collaboration as part of pushing the Dubai Economic Agenda forward, and they picked the initial batch based on criteria to test the model before scaling it wider later.
The funding gets split three ways between Dubai SME, Google, and each participating business, which means everyone has skin in the game for accountability purposes. Companies get strategic guidance plus hands-on help running high-impact campaigns through Google's advertising platforms, and the Department of Economy and Tourism throws in marketing expertise from its network of public and private sector partners.
The whole thing kicks off later this year, and performance data from the pilot will shape future digital programs aimed at strengthening the entrepreneurial scene across Dubai.
The funding gets split three ways between Dubai SME, Google, and each participating business, which means everyone has skin in the game for accountability purposes. Companies get strategic guidance plus hands-on help running high-impact campaigns through Google's advertising platforms, and the Department of Economy and Tourism throws in marketing expertise from its network of public and private sector partners.
The whole thing kicks off later this year, and performance data from the pilot will shape future digital programs aimed at strengthening the entrepreneurial scene across Dubai.
