A massive multi-year sponsorship blitz just locked ExpressVPN into three major esports partnerships simultaneously.
ExpressVPN goes all-in on esports deals
ExpressVPN goes all-in on esports deals
- ExpressVPN partnered with Riot Games, G2 Esports, and Method.
- Riot's LEC deal got renewed with fresh terms.
- VCT EMEA and Americas circuits are brand-new additions.
- Method's jerseys will feature the ExpressVPN logo.
- Lightway protocol is the centerpiece of their pitch.
- Server coverage spans 105 countries for latency reduction.
- DDoS protection during live events is a key selling point.
- Broadcast visibility lands across major regional streams.
- @ExpressVPN_Gaming launched as a new social hub.
- Year-long exclusive drops and promotions are planned.
- Rare in-game rewards are available across all partnered titles.
- Community dialogue is the stated priority here.
- Zac Eller highlighted shared values with gaming communities.
- His pitch: staying connected and keeping gameplay smooth.
- ExpressVPN wants to feel native to how people play.
- Partner orgs reportedly picked them for that alignment.
- Charlie Allen called esports a culture of connection.
- Riot's EMEA commercial lead championed the expanded scope.
- Sabrina Ratih said G2 competes on milliseconds.
- Her take: fans live online, so security matters.
- Liam Whitehead called it a meaningful change for Method.
- Whitehead recently landed several new org partnerships.
- Player and creator protection is the stated goal.
- ExpressVPN's toolkit supposedly enhances its security.