FlyQuest starts Project Grassroots for Tier 2 teams

FlyQuest is throwing cash and resources at struggling Tier 2 teams because they realize the lower levels of esports are bleeding out without support.

Project Grassroots Launch

• FlyQuest launched Project Grassroots on March 19 to prop up Tier 2 and collegiate programs.
• CEO Brian Anderson called grassroots esports the industry’s lifeblood facing major sustainability issues.
• The initiative will start backing teams later this year and roll into 2027.
• Community tagging on social media will help the org find squads needing travel or sponsorship.

Past Support and Partners

• FlyQuest previously covered travel costs and backed the former CLG Red Counter-Strike roster in 2023.
• The org also built women’s programs and dipped into Tier 2 VALORANT through Challengers NA.
• OLIPOP, Logitech, Tradeify, Stacked, and LEON.BET are listed as partners on the project.
• No specific Tier 2 teams have been named yet, with updates promised soon.

Current Momentum

• FlyQuest recently locked in a Tradeify partnership focused on trading education for fans.
• They also dropped an apparel collab with Von Dutch and a Korean skincare brand BRMUD.