Infinix locks FFWS Brazil deal with GT Series

A two-year sponsorship deal just made Infinix the official device partner for Free Fire's biggest global tournament.

Infinix locks down Free Fire World Series

• Infinix signed on as FFWS Brazil's official sponsor.
• Both the 2026 and 2027 seasons are covered.
• Infinix's GT Series became the official competitive device.
• Garena is the tournament operator behind the deal.

Custom phones targeting Latin America

• A brand-licensing agreement spans five LATAM markets.
• Brazil, Mexico, Peru, Chile, and Argentina are included.
• Custom Free Fire smartphones are getting developed.
• Millions of daily active players are the target.

Community play beyond the pro stage

• Infinix's Hot Series powers fan-led activations.
• Masterclasses and fan tournaments are planned.
• Co-branded marketing campaigns will roll out.
• LATAM gaming culture is the strategic focus.

Challenging the big dogs in Brazil

• Samsung, Motorola, and Xiaomi currently dominate Brazil.
• Infinix is chasing the high-engagement gaming demographic.
• Budget-friendly, tournament-grade hardware is the pitch.
• Entry-to-mid-level buyers remain the sweet spot.

What the Infinix boss said

• Tony Zhao hyped Latin America's Free Fire fanbase.
• Zhao wants the GT Series to empower players.
• Expanding mobile gaming's reach is the stated goal.

Infinix's broader esports footprint

• Infinix previously partnered with the 2025 PMGC.
• Snickers shares primary-sponsor status for regional Free Fire.