Jide Kosoko says dancing sells movies in Nigeria

Jide Kosoko just admitted that dancing to sell a movie is a messy but legit strategy because, at the end of the day, the returns actually hit.

The Strategy Verdict

• Kosoko called the dancing approach not the best, but acknowledged it works for Funke Akindele.
• He stressed that the whole point of promotion is getting returns, so the method is viable.
• The veteran actor said the Nigerian environment is different from global industry standards.
• He pointed out that actors elsewhere don’t have to dance about their movies to get attention.