Jaguar Land Rover kicked out their design boss, Gerry McGovern, after he ran that wild pink rebrand campaign that had zero cars in it. The 69-year-old got walked out of the building right after a new CEO from Tata Motors took over, and people are saying his fashion-forward aesthetic with angular models and slogans like "delete ordinary" totally bombed with audiences. Elon Musk dunked on them, asking if they even sell cars, and Trump called the whole thing stupid.
McGovern actually had a solid track record before this mess, since he redesigned the Defender and pushed Range Rover upmarket over his two decades at the company. The company dealt with a cyberattack that shut down production for over a month, and they're fighting chip shortages while Chinese demand tanks. His exit leaves questions about whether his electric vehicle plans survive under the new leadership, especially with their first EV dropping next summer.
McGovern actually had a solid track record before this mess, since he redesigned the Defender and pushed Range Rover upmarket over his two decades at the company. The company dealt with a cyberattack that shut down production for over a month, and they're fighting chip shortages while Chinese demand tanks. His exit leaves questions about whether his electric vehicle plans survive under the new leadership, especially with their first EV dropping next summer.
