Kiwoom Securities eyes DRX naming deal for LCK squad

Kiwoom Securities enters esports by partnering with DRX.

Kiwoom DRX team name gets floated

• Kiwoom Securities inks MoU with DRX.
• Naming rights target League of Legends squad.
• New branding could kick in next LCK season.
• Final details wait for the main contract.

Seoul signing draws big shots

• The ceremony happens at DRX Seoul Tower.
• Um Joo-sung reps Kiwoom Securities.
• Park Jung-moo fronts DRX side.
• Mapo-gu hosts the event.

Gen Z focus drives the move

• Partnership aims at younger future clients.
• Kiwoom Securities eyes brand buzz.
• Esports marks their direct industry entry.
• Past gaming ties stayed investment-focused.

DRX stays a multi-game powerhouse

• Squad battles in League of Legends.
• VALORANT roster keeps competing.
• Tekken 8 and Street Fighter 6 are active.
• Naming talks hit only the LoL lineup.

Earlier Kiwoom gaming plays

• The firm joined the Wemade funding round.
• Research covers KRAFTON and Pearl Abyss.
• Stock analysis tracks major developers.
• No prior team sponsorship deals.