Japanese musical group Kroi attracted widespread attention through their latest video production for the song Method. The band employed forty iPhone 16 Pro devices to capture their performance from multiple perspectives. Taichi Kimura orchestrated the technical setup, positioning smartphones on instruments, tripods, and ceiling mounts throughout the recording studio. The innovative approach transformed traditional video production methods by utilizing consumer technology instead of professional cameras. Apple's marketing executive, Greg Joswiak, promoted behind-the-scenes footage on social media platforms.
The video accumulated 5.1 million views across digital platforms, demonstrating public fascination with the experimental concept. Kroi maintains 265,000 monthly listeners on Spotify, indicating moderate commercial success for the experimental band. Audience reactions varied significantly, with supporters praising the visual fluidity while critics questioned the necessity of multiple devices. Some viewers argued that fewer cameras would have achieved similar results without compromising artistic vision. The project exemplifies how smartphone technology continues to reshape creative content production and visual storytelling methods.
The video accumulated 5.1 million views across digital platforms, demonstrating public fascination with the experimental concept. Kroi maintains 265,000 monthly listeners on Spotify, indicating moderate commercial success for the experimental band. Audience reactions varied significantly, with supporters praising the visual fluidity while critics questioned the necessity of multiple devices. Some viewers argued that fewer cameras would have achieved similar results without compromising artistic vision. The project exemplifies how smartphone technology continues to reshape creative content production and visual storytelling methods.
