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[QUOTE="Queen, post: 88080, member: 27"]
A razor brand just carved its way into Korea's top League of Legends circuit with an official league-wide deal.

LCK partners with Gillette
[LIST]
[*]League of Legends Champions Korea announced a Gillette partnership.
[*]Financial terms and specific obligations remain undisclosed.
[*]Broadcast branding and digital visibility are typical inclusions.
[*]Player activations and fan campaigns likely follow the deal.
[/LIST]
Gillette's esports track record
[LIST]
[*]Gillette first entered esports back in February 2017.
[*]ESL Gaming's IEM World Championship in Katowice was the debut.
[*]Madden NFL, Fortnite, and Apex Legends got later involvement.
[*]EDward Gaming and Team SoloMid were previous org partners.
[/LIST]
LCK's 2026 season timeline
[LIST]
[*]Rounds 1 and 2 of the regular season kick off soon.
[*]Competition runs through June 14 this year.
[*]Product supply for players and staff could be included.
[*]Event giveaways are another likely activation angle.
[/LIST]
LCK's broader sponsorship roster
[LIST]
[*]ASUS ROG signed on as the official PC sponsor for the LCK Finals.
[*]Hong Kong's Cyber Games Arena co-organized that event.
[*]Naver and SOOP locked in five-year broadcast rights deals.
[*]Korean-exclusive streaming rights went to those two platforms.
[/LIST]
[/QUOTE]

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