LCK partners with Gillette for 2026 season broadcasts

A razor brand just carved its way into Korea's top League of Legends circuit with an official league-wide deal.

LCK partners with Gillette

• League of Legends Champions Korea announced a Gillette partnership.
• Financial terms and specific obligations remain undisclosed.
• Broadcast branding and digital visibility are typical inclusions.
• Player activations and fan campaigns likely follow the deal.

Gillette's esports track record

• Gillette first entered esports back in February 2017.
• ESL Gaming's IEM World Championship in Katowice was the debut.
• Madden NFL, Fortnite, and Apex Legends got later involvement.
• EDward Gaming and Team SoloMid were previous org partners.

LCK's 2026 season timeline

• Rounds 1 and 2 of the regular season kick off soon.
• Competition runs through June 14 this year.
• Product supply for players and staff could be included.
• Event giveaways are another likely activation angle.

LCK's broader sponsorship roster

• ASUS ROG signed on as the official PC sponsor for the LCK Finals.
• Hong Kong's Cyber Games Arena co-organized that event.
• Naver and SOOP locked in five-year broadcast rights deals.
• Korean-exclusive streaming rights went to those two platforms.