The Minecraft movie has become another mega-hit video game adaptation that nobody saw coming. After its release, daily active Minecraft players jumped 9% compared to the previous week. Nintendo Switch sales of the game climbed 25% before the movie hit theaters, with another 8% boost after the opening weekend.
This pattern happens with almost every game adaptation. Whether critics love or hate them, these movies make people want to play the games. The Borderlands film bombed with reviewers and audiences alike, but it still pushed game sales higher. A hefty 90% discount on Borderlands 3 during the same period helped matters.
TV shows deliver similar results. The Fallout series sparked renewed interest in Fallout 4, and The Last of Us on HBO caused a massive sales spike for both games. Super Mario Bros. increased purchases of Mario games and Nintendo merchandise across the board. Other examples include Gran Turismo, Halo, and Five Nights at Freddy's.
Microsoft must be thrilled about these Minecraft results. Game companies keep pushing for more adaptations because they boost game sales regardless of critical reception. Hollywood loves these projects because they reliably fill theater seats with built-in fan bases. This partnership between industries shows no signs of slowing down.
This pattern happens with almost every game adaptation. Whether critics love or hate them, these movies make people want to play the games. The Borderlands film bombed with reviewers and audiences alike, but it still pushed game sales higher. A hefty 90% discount on Borderlands 3 during the same period helped matters.
TV shows deliver similar results. The Fallout series sparked renewed interest in Fallout 4, and The Last of Us on HBO caused a massive sales spike for both games. Super Mario Bros. increased purchases of Mario games and Nintendo merchandise across the board. Other examples include Gran Turismo, Halo, and Five Nights at Freddy's.
Microsoft must be thrilled about these Minecraft results. Game companies keep pushing for more adaptations because they boost game sales regardless of critical reception. Hollywood loves these projects because they reliably fill theater seats with built-in fan bases. This partnership between industries shows no signs of slowing down.
