NVIDIA adjusted graphics card prices across European markets after regional currencies gained strength against the US Dollar. The GeForce RTX 5090 dropped to £1,799 in Britain and €2,099 across Europe, representing reductions of 7.2 percent and 9.9 percent respectively. The RTX 5080 fell to £909 in the UK and €1,059 in Europe, while the RTX 5070 decreased to £499 and €589. The RTX 5070 Ti and RTX 5060 Ti maintained their original pricing in most regions. American markets experienced no official price changes, with the RTX 5090 remaining at $1,999.
Retailers previously charged significantly above manufacturer prices, with RTX 5090 cards selling between $2,500 and $3,000. Current market conditions show graphics cards becoming available closer to official pricing. The currency-driven adjustments reflect standard business practices rather than strategic price cuts by the manufacturer.
Retailers previously charged significantly above manufacturer prices, with RTX 5090 cards selling between $2,500 and $3,000. Current market conditions show graphics cards becoming available closer to official pricing. The currency-driven adjustments reflect standard business practices rather than strategic price cuts by the manufacturer.
