Omotola gives all Mother's Love proceeds to Slum2School

Omotola Jalade-Ekeinde just pulled a power move with her directorial debut that basically broke the charity model for movies.

The Big Donation

• Omotola’s first film ‘Mother’s Love’ is giving away 100 percent of her company’s box office cash.
• Every dime from the Nigerian run goes straight to the education nonprofit Slum2School Africa.
• Her company RedHot Concepts formally voted to dump all the theatrical proceeds into the cause.
• An outside legal team and auditor are watching the funds to keep it all above board.

Who Showed Up & Who Gets Help

• A private screening on March 13, 2026, pulled in over 200 guests including 50 folks from Makoko.
• Traditional rulers from the community came through, showing the story hits close to home.
• The donation will bankroll education and some housing help for vulnerable families.
• Makoko’s own realities are baked into the film’s plot, so the cash is going back where it came from.

Where This Ranks Historically

• Only four other movies in global history have done a full theatrical-proceeds giveaway like this.
• Spielberg gave his personal ‘Schindler’s List’ paycheck away, not the whole studio’s box office take.
• The #BlackPantherChallenge raised cash for community tickets, not total revenue.
• Omotola’s move is way more hardcore than the partial or profit-based stuff Hollywood usually does.