Riot Games is betting big on player brain care with a new mental health collab. The company, named Men's Health Organization Movember as its official mental health partner for major European esports leagues. This multi-year deal covers the League of Legends EMEA Championship, the VALORANT Champions Tour EMEA, and the Game Changers circuit.
The partnership aims to bake mental wellbeing frameworks directly into the competitive scene. Planned efforts include specialized training for players and staff, along with private roundtables on handling stress. Movember will also push messaging during broadcasts and live events to reduce stigma around seeking help.
Riot's Daniel Ringland stated the goal is to normalize these conversations beyond the stage. Maximilian Peter Schmidt added that the move deepens their commitment to community wellbeing. The non-commercial partnership contrasts with recent branded sponsorships for the VALORANT circuit from companies like Razer and KitKat.
Movember's Dan Cooper said esports is a focus area for their mental health mission. The organization has previously created mental health guidelines for gaming and funded extensive men's health projects globally. Resources will target managing competitive pressure and building healthier habits for everyone involved.
The partnership aims to bake mental wellbeing frameworks directly into the competitive scene. Planned efforts include specialized training for players and staff, along with private roundtables on handling stress. Movember will also push messaging during broadcasts and live events to reduce stigma around seeking help.
Riot's Daniel Ringland stated the goal is to normalize these conversations beyond the stage. Maximilian Peter Schmidt added that the move deepens their commitment to community wellbeing. The non-commercial partnership contrasts with recent branded sponsorships for the VALORANT circuit from companies like Razer and KitKat.
Movember's Dan Cooper said esports is a focus area for their mental health mission. The organization has previously created mental health guidelines for gaming and funded extensive men's health projects globally. Resources will target managing competitive pressure and building healthier habits for everyone involved.
