Grammy-nominated reggae artist Rocky Dawuni advocates for prioritizing domestic music within Ghana's new economic initiative. The musician argues that featuring local artists on radio stations would strengthen the entertainment sector while generating employment opportunities. President John Dramani Mahama's National Democratic Congress administration launched the 24-hour economy program on July 2, 2025. The policy encourages businesses to operate continuously, aiming to boost productivity and exports.
Dawuni criticizes disc jockeys for relying on foreign-created playlists that feature African musicians selected by overseas programmers. He emphasizes that clubs and radio stations should focus on homegrown talent rather than external choices. The artist believes developing local musicians remains essential for maximizing their economic impact on the nation. Without investing in domestic artists, Ghana cannot expand its financial contribution to the country's growth. Dawuni proposes that Ghanaian radio stations should broadcast local music around the clock to support the government's economic vision.
Dawuni criticizes disc jockeys for relying on foreign-created playlists that feature African musicians selected by overseas programmers. He emphasizes that clubs and radio stations should focus on homegrown talent rather than external choices. The artist believes developing local musicians remains essential for maximizing their economic impact on the nation. Without investing in domestic artists, Ghana cannot expand its financial contribution to the country's growth. Dawuni proposes that Ghanaian radio stations should broadcast local music around the clock to support the government's economic vision.
