Safaricom Maintains Lead in Kenya's Fixed Internet Market with Steady Growth

Safaricom strengthened its leadership position among Kenya's fixed internet companies during the third quarter of 2024/2025. The telecommunications giant added new customers and expanded its market control according to fresh data from the Communications Authority of Kenya. Company officials reported 678,118 fixed internet subscriptions compared to 621,149 from the previous three months. The firm's market share climbed to 36.5 percent from 36.1 percent as demand for fiber-to-home services continued growing. Strong performance came despite fierce competition from other internet providers across the country.

Jamii Telecommunications secured second place with 418,309 connections after gaining customers from the earlier quarter. The company operates under the FAIBA brand name but saw its market share fall to 22.5 percent from 23.6 percent. Wananchi Group maintained third position with 267,812 connections and held 14.4 percent of the market. Poa Internet expanded rapidly from 238,030 to 261,491 users and increased its market share to 14.1 percent. The company demonstrated consistent growth patterns throughout the reporting period.

Several smaller providers also recorded significant gains during the quarter. Vilcom Network almost doubled its subscriber base to 71,693 customers and raised its market share to 3.9 percent. Mawingu Networks grew from 48,555 to 59,002 users as it expanded services into semi-urban regions. Total fixed data subscriptions increased 8.1 percent to reach 1.86 million connections nationwide. Industry analysts credit the growth to new fiber infrastructure rollouts and rising demand for home internet services across Kenya.
 

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