Telecoms are making a huge push to hook everyone on broadband. Safaricom CEO Peter Ndegwa outlined a strategy to massively grow internet access using fixed lines and new payment tricks. The company sees a giant opportunity, noting millions of potential users still lack service despite rising demand.
Ndegwa explained plans to use flexible options like prepaid fibre and small internet passes. Instead of only monthly contracts, people could buy daily or weekly access. This approach aims to reach areas left behind by targeting customer needs and adjusting prices.
The push also targets small businesses with bundled tech solutions for better operations. Safaricom wants to act as a full digital partner for the public sector too, focusing on services like healthcare and farming. A key long-term goal involves digital identification to streamline how citizens access everything.
Ndegwa explained plans to use flexible options like prepaid fibre and small internet passes. Instead of only monthly contracts, people could buy daily or weekly access. This approach aims to reach areas left behind by targeting customer needs and adjusting prices.
The push also targets small businesses with bundled tech solutions for better operations. Safaricom wants to act as a full digital partner for the public sector too, focusing on services like healthcare and farming. A key long-term goal involves digital identification to streamline how citizens access everything.
