Samsung's memory chip division is cooking up a price hike that's sending ripples through the tech world. Whispers from South Korean industry insiders suggest the electronics giant plans to bump up NAND and DRAM prices by 3-5% for major global customers.
The move comes amid shifting geopolitical landscapes and growing semiconductor demands. Micron, Samsung's North American rival, recently signaled similar price increases across DRAM, NAND flash, and high-bandwidth memory markets throughout 2025 and 2026.
Industry experts point to several driving factors. Semiconductor production has slowed, with major companies trimming output. Meanwhile, artificial intelligence devices are popping up across China, and industrial automation is sparking increased chip demand.
Market research firm DRAMeXchange tracked some interesting trends. General-purpose DRAM prices held steady for four consecutive months. However, high-performance DDR5 chips saw a whopping 12% price surge. NAND costs climbed 9.6%, marking the third straight month of upward movement. Samsung seems poised to capitalize on these market dynamics.
The move comes amid shifting geopolitical landscapes and growing semiconductor demands. Micron, Samsung's North American rival, recently signaled similar price increases across DRAM, NAND flash, and high-bandwidth memory markets throughout 2025 and 2026.
Industry experts point to several driving factors. Semiconductor production has slowed, with major companies trimming output. Meanwhile, artificial intelligence devices are popping up across China, and industrial automation is sparking increased chip demand.
Market research firm DRAMeXchange tracked some interesting trends. General-purpose DRAM prices held steady for four consecutive months. However, high-performance DDR5 chips saw a whopping 12% price surge. NAND costs climbed 9.6%, marking the third straight month of upward movement. Samsung seems poised to capitalize on these market dynamics.
