Famous Nigerian music video director TG Omori shared details about his financial struggles during a fan chat on X Tuesday. He started making real money from video shoots only in 2023 despite being one of the country's top directors for years before that. Bad production debt trapped him for five long years as he kept losing money on pickup shoots and other projects. Video budgets never covered his actual costs and he had to borrow more money to finish jobs. He finally paid off all debts through income from his personal brand and public appearances.
A fan asked how directors calculate production costs and profits without charging clients wrong amounts. Omori explained that creative work brings tough financial challenges that many people never see. He advised fans to hug any creative person they know because the struggle affects everyone in artistic fields. Singer Davido paid him 100 million naira for the Jowo music video in 2023 which Omori later confirmed on social media. The huge payment helped establish his reputation as a premium director worth major investment.
A fan asked how directors calculate production costs and profits without charging clients wrong amounts. Omori explained that creative work brings tough financial challenges that many people never see. He advised fans to hug any creative person they know because the struggle affects everyone in artistic fields. Singer Davido paid him 100 million naira for the Jowo music video in 2023 which Omori later confirmed on social media. The huge payment helped establish his reputation as a premium director worth major investment.
