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Message: [QUOTE="Queen, post: 86497, member: 27"] A K-pop superfan platform just crossed 12 million monthly users, and the data shows casual browsers are actually converting into paying diehards. Weverse hit 12 million monthly active users in 2025 [LIST] [*]BTS's full-group reunion in June sparked a 300% surge in new followers. [*]The platform now hosts 178 artists, with 90% signed outside HYBE. [*]Fans spent an average of 263 minutes per month on the service. [*]Users uploaded 90 million posts and 213 million comments across artist communities. [/LIST] Latin America was the fastest-growing market with a 715% digital merch spike [LIST] [*]The region saw a 22% year-over-year increase in users last year. [*]HYBE acquired Exile Music in late 2023 to enter Latin markets. [*]Santos Bravos racked up 100 million social media views after its debut. [*]The group's debut concert in Mexico City sold out in two hours. [/LIST] Weverse Shop sold 25.2 million products, while digital purchases doubled [LIST] [*]Artists hosted 6,558 Weverse LIVE sessions throughout the year. [*]Those livestreams amassed more than 1 billion views in total. [*]Digital Membership sign-ups were strong in China, Indonesia, Japan, Korea, and the US. [*]BTS became the first community to surpass 30 million followers. [/LIST] Around 15% of users became more active after using engagement features [LIST] [*]HYBE tracked 30 million users across 32 platform features in 2024 and 2025. [*]Twenty percent of current Superfans started out as casual users. [*]BLACKPINK became the first girl group to exceed 10 million community followers. [*]KATSEYE surpassed 2.3 million followers, with livestream views up 490% year-over-year. [/LIST] [/QUOTE]

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