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[QUOTE="Bla Jedza, post: 14290, member: 70"]
We now live in a world where a company's brand value is also tied to social media reputation.

Smart recording artists know this very well or maybe they aren't that intelligent except it's probably their management team who advised them so.

Anyway, the main objective of putting a record label on full blast on the interwebs is about an artist seeking public sympathy which may lead to an onset of a social media movement to free an artist.

This hurts a record label's reputation to a certain extent of course depending on how strong the movement is.

As a result, future upcoming artists may avoid signing record deals or doing anything with that particular record label because you know the internet never forgets.

They will do a quick Google search about X record label just so they can figure out how that record company treats its current and previous artists.

If they don't like what they see they will sidestep any offers coming from them.
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