Zimbabwe shakes off bad rap with new economy push

According to Ambassador Mahomed Jassat, President Mnangagwa's chief advisor on global affairs, Zimbabwe aims to change its global image through recent economic reforms. Jassat believes false information and sanctions have hurt Zimbabwe's reputation for almost twenty years. He sees changing perceptions as more important than fixing economic or political issues.

Countries from the Gulf region, Asia, and BRICS nations already form partnerships with Zimbabwe. Trade data shows the UAE became Zimbabwe's largest export market with $293 million in shipments as of October 2024. South Africa ranked second with $172 million in exports, followed by China at $73 million. UK-Zimbabwe trade reached $543 million, increasing nearly 25 percent in recent quarters.

Since 2017, Zimbabwe has created business-friendly policies and reconnected with international partners. The government established an investment agency that cut red tape and protected investors through new laws. Officials also worked to make land more productive through agriculture partnerships with various groups. Jassat believes Zimbabwe will attract investors because of its minerals, farming conditions, and skilled workers.
 

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