The content creator known as Miss Demz, whose real name is Oluwademilade Abimbola, discussed her move from London to Lagos and her career in a recent interview. She runs a hair brand and produces lifestyle videos, deciding to relocate after a fun visit to Nigeria showed her the fast-paced creative potential there. She initially planned a short stay but extended it after building momentum, friendships, and a professional team, which she found cheaper and easier to assemble than in the UK.
Abimbola credits the competitive Lagos environment with sharpening her discipline and drive. She structures her days with gym sessions to balance a busy social life, noting the constant pressure to create content keeps everyone on their toes. Her...