Chinese authorities began enforcing requirements on Friday, Oct. 25, that demand social media content creators possess verified credentials before discussing specialized subjects. The Cyberspace Administration of China announced the policy targeting influencers who post about medical topics, financial matters, legal issues and educational content. Platforms must confirm that users hold appropriate degrees, licenses, or certifications before allowing them to broadcast advice in these fields.
The rules expand upon a 2022 conduct code for online personalities. Enforcement mechanisms place responsibility on services like Douyin, Weibo and Bilibili to authenticate creator backgrounds and ensure posts carry proper sourcing and disclaimers...