Tourism board picked a credential-heavy insider to run marketing, betting on strategy chops and cross-sector muscle.
CEO appointment basics
Zimbabwe Tourism Authority named a new chief executive.
George Munyaradzi Manyaya takes the seat.
The start date is February 1, 2026.
Why did the board go there
They leaned hard on his academic depth.
Leadership background spans public and private systems.
Seen as steady hands for tourism growth.
Career track record
Last role was senior marketing lead at ZESA Holdings.
Experience cuts across aviation, energy, banking, and mining.
Worked within the International Organization for Migration framework.
Boards and past tourism roles
Chairs Zimbabwe National Road Administration.
Drove governance...