George Munyaradzi Manyaya appointed Zimbabwe Tourism Authority CEO

Tourism board picked a credential-heavy insider to run marketing, betting on strategy chops and cross-sector muscle.

CEO appointment basics

• Zimbabwe Tourism Authority named a new chief executive.
• George Munyaradzi Manyaya takes the seat.
• The start date is February 1, 2026.

Why did the board go there

• They leaned hard on his academic depth.
• Leadership background spans public and private systems.
• Seen as steady hands for tourism growth.

Career track record

• Last role was senior marketing lead at ZESA Holdings.
• Experience cuts across aviation, energy, banking, and mining.
• Worked within the International Organization for Migration framework.

Boards and past tourism roles

• Chairs Zimbabwe National Road Administration.
• Drove governance cleanup and image resets there.
• Previously backed the United Nations World Tourism Organization assembly.

Mandate going forward

• Sell Zimbabwe harder as a destination.
• Tighten standards across the tourism industry.
• Pull investors, align stakeholders, and push data-driven planning.