BMG just tapped Neubau Music co-founder Jasper Niebuhr to run their entire GSA operation starting next February because they need fresh leadership in Berlin.
Jasper Niebuhr named managing director for the GSA region
The company decided to put Niebuhr in charge of Germany, Switzerland, and Austria, starting on February 1, 2026, and he brings a solid indie background to the corporate table
He is set to manage recorded music and publishing while reporting to Alistair Norbury, who currently covers the UK, APAC, and EU regions
This move fills the gap left by Marc Johlen, who decided to leave the business at the end of last year, so the seat was clearly empty
Executive background and industry experience
Niebuhr has over 15 years of skin...