WhatsApp plans three new advertising features across its global messaging platform. Meta promises ads will not appear inside private chats or use encrypted message content for targeting. The company targets users through location data, language settings, and channel interactions instead. People who connect their WhatsApp accounts to Facebook or Instagram see more personalized advertisements. The new ad formats appear inside the Updates section at the bottom of the app.
Business channels can promote content through the Updates tab to attract followers and charge subscription fees for premium access. WhatsApp takes 10 percent commission from these payments along with potential app store charges for larger companies. Companies advertise...