When you need a press officer for your music career, be as careful as when picking someone to care for your child. Both choices carry huge importance for what matters most to you. Bad press officers can harm your early music career in many ways.
Watch out for people who make wild promises about media coverage. Nobody can guarantee you articles in big music magazines, no matter how many contacts they claim. A good press person shares your music with media outlets and builds smart plans, but results never come with certainty. The media decides what they want to feature based on countless factors.
Stay away from press officers who missed the digital age train. If they barely use social media, have few followers, and seem confused by...