Safaricom stepped up as the main sponsor of the Cannes Young Lions creative contest alongside Tusker Lager. During day one at EABL headquarters in Ruaraka, Nairobi, Brand Director Zizwe Awuor explained why they joined. She talked about creativity, AI technology, and putting Kenya on the world map for creative talent. The company felt excited to partner with this program because it matches its goal of changing lives.
When Safaricom heard about Young Lions coming to Kenya, they immediately wanted the title sponsor position. This competition fits perfectly with what they care about—supporting sports, tech advances, and Kenyan creative minds. Only three percent of global creatives ever make it to Cannes, but thanks to this program, six...