Popular clothing store Aarong just made their Mirpur 12 shop much bigger. The company fixed up the old store and added a whole new floor for shoppers. The expanded space covers 15,000 square feet across two levels. Customers can find three different clothing lines under one roof. The renovation brings Taaga, Taaga Man, and Aarong Earth brands together.
Tanvir Hossain runs business operations for BRAC-Aarong and loves what Mirpur has become. He says the neighborhood turned into one of Dhaka's most exciting places to live. Families, students, and creative people have made the area their home. The company decided to grow their presence because of all the energy there. Hossain believes the bigger store helps them serve local residents much better.
The business leader talks about mixing traditional crafts with modern lifestyle products. Aarong wants to support village craftspeople and show off Bangladesh's cultural treasures. The expanded store gives customers more choices when they shop. Rural artists benefit from having their work sold at the popular retail chain. Local traditions meet contemporary fashion under the same roof.
BRAC started Aarong back in 1978 as a social project. The brand grew into one of Bangladesh's top fashion companies over the decades. The store focuses on keeping local craft skills alive and helping artisans earn money. Aarong has become famous for promoting homegrown talent and traditional methods. The Mirpur expansion shows the company keeps growing across Dhaka.
Tanvir Hossain runs business operations for BRAC-Aarong and loves what Mirpur has become. He says the neighborhood turned into one of Dhaka's most exciting places to live. Families, students, and creative people have made the area their home. The company decided to grow their presence because of all the energy there. Hossain believes the bigger store helps them serve local residents much better.
The business leader talks about mixing traditional crafts with modern lifestyle products. Aarong wants to support village craftspeople and show off Bangladesh's cultural treasures. The expanded store gives customers more choices when they shop. Rural artists benefit from having their work sold at the popular retail chain. Local traditions meet contemporary fashion under the same roof.
BRAC started Aarong back in 1978 as a social project. The brand grew into one of Bangladesh's top fashion companies over the decades. The store focuses on keeping local craft skills alive and helping artisans earn money. Aarong has become famous for promoting homegrown talent and traditional methods. The Mirpur expansion shows the company keeps growing across Dhaka.
