Accenture just told its 800,000 employees they're all reinventors, which is the consulting giant's way of saying it's betting everything on AI. CEO Julie Sweet is pushing the rebrand hard after smooshing all the company's divisions into one thing called Reinvention Services, and she already threatened to fire anyone who can't keep up with AI tools.
Branding people are roasting the move because calling everyone a reinventor sounds ridiculous when most workers are doing regular consulting stuff. The company already axed 11,000 people, and its stock tanked over 25 percent this year after Trump told federal agencies to review their consulting contracts. Revenue still grew to $69.7 billion, but Accenture warned that government spending cuts will probably hurt next year's numbers.
Branding people are roasting the move because calling everyone a reinventor sounds ridiculous when most workers are doing regular consulting stuff. The company already axed 11,000 people, and its stock tanked over 25 percent this year after Trump told federal agencies to review their consulting contracts. Revenue still grew to $69.7 billion, but Accenture warned that government spending cuts will probably hurt next year's numbers.
