AFRIMA locked down a partnership with the British High Commission to amp up cultural exchange and crack open more international opportunities for African musicians ahead of the 9th edition happening next month. The British Deputy High Commission in Lagos will co-host the welcome party for nominees and guests on the opening night, bringing together AU officials, jury members, creatives, and media people for networking.
The five-day event runs through a packed schedule with showcases, a business summit, concerts, and the main awards ceremony broadcasting to 84 countries. AFRIMA's Chief Experience Officer said the collaboration pushes African music as a global powerhouse while creating spaces where creativity connects with real opportunities. The British rep talked about strengthening UK-Nigeria cultural ties through their ongoing Jollof and Tea campaign.
The Lagos State government is hosting the awards, which the African Union Commission backs as the continent's premier music recognition platform.
The five-day event runs through a packed schedule with showcases, a business summit, concerts, and the main awards ceremony broadcasting to 84 countries. AFRIMA's Chief Experience Officer said the collaboration pushes African music as a global powerhouse while creating spaces where creativity connects with real opportunities. The British rep talked about strengthening UK-Nigeria cultural ties through their ongoing Jollof and Tea campaign.
The Lagos State government is hosting the awards, which the African Union Commission backs as the continent's premier music recognition platform.
