A new group called Afro Sports Tourism just launched in Harare and wants to turn Zimbabwe into a regional sports hub that pulls tourists and cash. Co-founder Nyasha Sanyamandwe said the country already has solid material across 84 registered sports and recent international events like the Rugby World Cup qualifiers, Warriors making Afcon, and cricket tournaments have put Zimbabwe on the map. The group plans to work with local organizations to maximize visitor spending when these competitions happen while marketing different parts of the country.
Sanyamandwe pointed out that post-pandemic trends favor health-focused travel and recreational sports, which have been massive tourism drivers in places like South Africa. Zimbabwe got listed as a top destination to visit, and the organization wants to leverage that momentum through partnerships and grassroots development programs. She founded the venture with Fifa-registered agent Ralph Nkomo, Thabo Mabulawa, and PR specialist Henry Hakulandaba.
Sanyamandwe pointed out that post-pandemic trends favor health-focused travel and recreational sports, which have been massive tourism drivers in places like South Africa. Zimbabwe got listed as a top destination to visit, and the organization wants to leverage that momentum through partnerships and grassroots development programs. She founded the venture with Fifa-registered agent Ralph Nkomo, Thabo Mabulawa, and PR specialist Henry Hakulandaba.
