Apple's App Store revenue growth got cut in half since the summer, according to Sensor Tower data that Goldman Sachs analyzed, dropping from 12 percent year-over-year expansion down to just 6 percent. The gaming category that makes up 44 percent of store spending actually shrank by 2 percent compared to last year, and even the top markets like America and Japan saw their growth rates slide month after month.
The EU forcing Apple to allow third-party app stores and cutting commission rates for developers who signed up for the modified program basically kneecapped the revenue machine. Apple's broader services stuff like iCloud and Apple Music, should still do fine, but the App Store momentum loss looks pretty permanent, given all the regulatory pressure hitting the company from multiple directions at the same time.
The EU forcing Apple to allow third-party app stores and cutting commission rates for developers who signed up for the modified program basically kneecapped the revenue machine. Apple's broader services stuff like iCloud and Apple Music, should still do fine, but the App Store momentum loss looks pretty permanent, given all the regulatory pressure hitting the company from multiple directions at the same time.
